What does a point of sale marketing agency do? A point of sale marketing agency plans, designs and manages the marketing a shopper encounters at the moment of purchase — displays, shelf signage, promotions, sampling and, increasingly, retailer-owned digital screens.…

In-store activation ideas are easy to generate and hard to justify. Sampling stations, shelf theatre, QR competitions, demo staff, pop-up experiences, gift with purchase, digital screen takeovers — the list of things a brand can do in a store is…

There's a particular kind of silence that settles over a range review meeting when a promotion pitch misses. The deck was polished, the mechanic was clever, the brand team loved it — and the category manager on the other side…

Picture a cardboard display at the end of a Coles aisle — paid for, approved, built by store staff on a Tuesday — where nobody involved could tell you what decision it was built to change. The brief said “drive…