M&M’S built a chocolate wall at the 2026 Australian Open, and the part worth copying wasn’t the wall. The examples that reward study are the ones you can’t copy, because the transferable part is the decoding logic — the job,…
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Bamboo Marketing is a brand activation agency in Sydney. Since 2004 we’ve designed activations that don’t just look good — they change what a shopper does next. There’s a difference between an activation people enjoy and one that sells, and…
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Bamboo Marketing is an FMCG shopper marketing agency in Sydney. Since 2004 we’ve designed the promotions and in-store experiences that move fast-moving consumer goods off the shelf — in grocery, liquor and convenience, where the person buying often isn’t the…
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“Sydney-based” is on nearly every agency shortlist, and it tells you almost nothing about whether the promotion will survive contact with a Coles category manager. The question that matters isn’t how close the office is to yours. It’s whether the…
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What does a point of sale marketing agency do? A point of sale marketing agency plans, designs and manages the marketing a shopper encounters at the moment of purchase — displays, shelf signage, promotions, sampling and, increasingly, retailer-owned digital screens.…
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In-store activation ideas are easy to generate and hard to justify. Sampling stations, shelf theatre, QR competitions, demo staff, pop-up experiences, gift with purchase, digital screen takeovers — the list of things a brand can do in a store is…
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Between the start of July and the end of August, a kitchen appliance shopper in Australia could have taken a bonus Visa gift card of up to $200 from Beko, up to $500 from Omega, a FURI knife set worth…
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An Australian shopper this winter could buy bread at Ritchies for a chance at a Breville espresso machine, pick up a bottle of Chivas for a shot at playing the Old Course at St Andrews, or spend at Repco for…
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Somewhere at Repco, a single $40,000 jackpot lost an argument. The promotion currently in market is ten $4,000 Flight Centre gift cards instead — same money, split ten ways — and whoever made that call understood something that rarely makes…
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There's a particular kind of silence that settles over a range review meeting when a promotion pitch misses. The deck was polished, the mechanic was clever, the brand team loved it — and the category manager on the other side…
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