Retail & Brand Activation Archives

Retail & Brand Activation: every Bamboo Marketing guide

This is the Retail & Brand Activation hub at Bamboo Marketing: in-store and shopper marketing — retailer gatekeeping, category-manager negotiation, experiential design, brand partnerships, shelf strategy: getting campaigns approved and noticed at point of purchase.What does this pillar cover?Every article…

amelia@bamboomarketing.com.au In Retail & Brand Activation

Retail Activation Roles: Category Marketing vs Merchandising

Retail activation roles: category marketing versus merchandising — Bamboo Marketing shopper marketing agency article graphic

What are retail activation roles? Category marketing vs merchandising Retail activation roles are the jobs that carry a promotion from an approved plan to a shopper's hand at the shelf. In Australian FMCG they fall into three groups: category marketing…

Mark Alexander In Retail & Brand Activation

Retail Activation Agency: What You’re Buying

Retail activation is brand activity inside the store — at the shelf, display and checkout — designed to change what a shopper does at the point of purchase. A strategist’s definition.

amelia@bamboomarketing.com.au In Retail & Brand Activation

Experiential Marketing Agency: What to Expect

A margarita made in front of you answers a question the bottle on a Dan Murphy's shelf cannot: what is this actually for? That question is the whole point of experiential, and it is the fastest way to tell a…

amelia@bamboomarketing.com.au In Retail & Brand Activation

In-Store Marketing Strategy: The Five Decisions That Matter

In-store marketing strategy — the five decisions that shape a shopper campaign at the shelf

An in-store marketing strategy is a brand's plan for influencing what a shopper does inside a retailer's store: which single objective the activity is chasing, which stores and shelf positions are worth fighting for, what the shopper is shown and…

amelia@bamboomarketing.com.au In Retail & Brand Activation

Retail Activation Agency: What to Look For

Retail activation agency — Bamboo Marketing in-store activation at an Australian supermarket

The Stone & Wood Radler activation in August ran at BWS, on BWS's terms — a free can per claimant, not a brand's idea of generosity. That distinction is the whole thing. The agency you actually want for retail activation…

In Retail & Brand Activation

Brand Activation Agency

Bamboo Marketing is a brand activation agency in Sydney. Since 2004 we’ve designed activations that don’t just look good — they change what a shopper does next. There’s a difference between an activation people enjoy and one that sells, and…

amelia@bamboomarketing.com.au In Retail & Brand Activation

What Does a Point of Sale Marketing Agency Do?

Point of sale marketing agency at work — POS displays at a retail checkout

What does a point of sale marketing agency do? A point of sale marketing agency plans, designs and manages the marketing a shopper encounters at the moment of purchase — displays, shelf signage, promotions, sampling and, increasingly, retailer-owned digital screens.…

amelia@bamboomarketing.com.au In Retail & Brand Activation

In-Store Activation Ideas That Earn Their Shelf Space

In-store activation ideas — retail shelf display activation earning attention in aisle

In-store activation ideas are easy to generate and hard to justify. Sampling stations, shelf theatre, QR competitions, demo staff, pop-up experiences, gift with purchase, digital screen takeovers — the list of things a brand can do in a store is…

amelia@bamboomarketing.com.au In Retail & Brand Activation

How to Pitch a Promotion to Retailers: The S.O.S. Framework

There's a particular kind of silence that settles over a range review meeting when a promotion pitch misses. The deck was polished, the mechanic was clever, the brand team loved it — and the category manager on the other side…