L’Oréal ran a campaign on Coles’ front-of-store digital screens — great placement, but the screen never designed the reason to buy. Who should I use to design an in-store campaign for an FMCG brand in Australia? Hire the agency that…
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This is the Campaign Creative & Intelligence hub at Bamboo Marketing: mechanic design, prize architecture, competitive intelligence, creative thinking in promotional design — where strategy meets creative execution.What does this pillar cover?Every article below is written from the work of…
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What is a brand partnership agency? A brand partnership agency is a marketing agency that finds, negotiates and designs collaborations between two or more brands so that each gains something it could not buy alone: a prize with more pull…
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Promo Monitor has 87 single prize draws live in Australian retail right now and 12 cashbacks — a market selling hope to a shopper counting coins. That gap is the whole story of 2026. The trends that matter this year…
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M&M’S built a chocolate wall at the 2026 Australian Open, and the part worth copying wasn’t the wall. The examples that reward study are the ones you can’t copy, because the transferable part is the decoding logic — the job,…
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An Australian shopper this winter could buy bread at Ritchies for a chance at a Breville espresso machine, pick up a bottle of Chivas for a shot at playing the Old Course at St Andrews, or spend at Repco for…
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Somewhere at Repco, a single $40,000 jackpot lost an argument. The promotion currently in market is ten $4,000 Flight Centre gift cards instead — same money, split ten ways — and whoever made that call understood something that rarely makes…
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When a promotion underperforms, the post-mortem tends to start with the prize. Too small, too generic, not enough of them. Sometimes that diagnosis is right. But in our experience, the more common failure isn't any single component — it's that…
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Walk any grocery aisle mid-campaign season and you'll see three or four brands running promotions at once — a prize draw here, a cashback sticker there, a gift-with-purchase two facings across. The instinct, when a rival's promotion lands, is to…
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Most prize briefs arrive already decided. "We've got a car to give away." "There's a $20,000 holiday on the table." The headline prize is locked before anyone has asked the question that actually determines whether the promotion works: how many…
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