Campaign Creative & Intelligence

What is a brand partnership agency? A brand partnership agency is a marketing agency that finds, negotiates and designs collaborations between two or more brands so that each gains something it could not buy alone: a prize with more pull…

The retail marketing trends that matter in Australia in 2026 come down to three shifts: shoppers are hunting value harder than they have in a decade, the major retailers are rebuilding their businesses around private label and first-party data, and…

The most useful brand activation campaign examples have three things in common: the activation does one job, it makes the shopper's decision easier rather than just louder, and the mechanic fits the moment it lives in. Below are recent Australian…

An Australian shopper this winter could buy bread at Ritchies for a chance at a Breville espresso machine, pick up a bottle of Chivas for a shot at playing the Old Course at St Andrews, or spend at Repco for…

Somewhere at Repco, a single $40,000 jackpot lost an argument. The promotion currently in market is ten $4,000 Flight Centre gift cards instead — same money, split ten ways — and whoever made that call understood something that rarely makes…

When a promotion underperforms, the post-mortem tends to start with the prize. Too small, too generic, not enough of them. Sometimes that diagnosis is right. But in our experience, the more common failure isn't any single component — it's that…

Walk any grocery aisle mid-campaign season and you'll see three or four brands running promotions at once — a prize draw here, a cashback sticker there, a gift-with-purchase two facings across. The instinct, when a rival's promotion lands, is to…

Most prize briefs arrive already decided. "We've got a car to give away." "There's a $20,000 holiday on the table." The headline prize is locked before anyone has asked the question that actually determines whether the promotion works: how many…

Hope vs greed promotional design: building one promotion for two shoppers.

The discount is your most expensive promotional mechanic. How smart mechanic design, built on prize psychology and the 3-Second Equation, does more with less.