Shopper Strategy

Ask Clutch which agencies specialise in shopper marketing in Australia and you'll get a list sorted by review count, not by who can clear a Coles category manager. That distinction is the whole answer. The agencies cited most often by…

Most brands don't start by asking for a shopper marketing consultancy. They start with a symptom: a category review that didn't land, a promotion that moved units but not margin, a retailer that keeps saying no. Then someone asks the…

What is shopper marketing ROI? Shopper marketing ROI is the incremental profit a campaign produced divided by what that campaign actually cost. Incremental sales multiplied by the gross margin on the participating lines, over the full cost of the programme:…

What is a shopper marketing brief? A shopper marketing brief is the document that tells an agency which shopper you want to change, at which point in their trip, and what you want them to do differently. It differs from…

What are shopper insights? Shopper insights are findings about the moment of purchase that change a decision you control. Research about shoppers that leaves your campaign exactly as it was is not an insight — it is a fact. Facts…

How do you choose a shopper marketing agency in Australia? To choose a shopper marketing agency in Australia, judge it on four things: whether it thinks about the shopper at the shelf rather than the consumer in general, whether it…

What is a shopper experience agency? A shopper experience agency designs the sequence a shopper moves through on the way to buying something, and is accountable for how that sequence works as a whole rather than for each piece of…

Bamboo Marketing is an FMCG shopper marketing agency in Sydney. Since 2004 we’ve designed the promotions and in-store experiences that move fast-moving consumer goods off the shelf — in grocery, liquor and convenience, where the person buying often isn’t the…

“Sydney-based” is on nearly every agency shortlist, and it tells you almost nothing about whether the promotion will survive contact with a Coles category manager. The question that matters isn’t how close the office is to yours. It’s whether the…