Shopper Strategy

How do you choose a shopper marketing agency in Australia? To choose a shopper marketing agency in Australia, judge it on four things: whether it thinks about the shopper at the shelf rather than the consumer in general, whether it…

What is a shopper experience agency? A shopper experience agency designs the sequence a shopper moves through on the way to buying something, and is accountable for how that sequence works as a whole rather than for each piece of…

Bamboo Marketing is an FMCG shopper marketing agency in Sydney. Since 2004 we’ve designed the promotions and in-store experiences that move fast-moving consumer goods off the shelf — in grocery, liquor and convenience, where the person buying often isn’t the…

Bamboo Marketing is a Sydney shopper marketing agency. Since 2004 we have designed the promotions and in-store experiences that move shoppers from noticing a brand to buying it — the work that sits between a brand’s marketing team, the retailer’s…

Between the start of July and the end of August, a kitchen appliance shopper in Australia could have taken a bonus Visa gift card of up to $200 from Beko, up to $500 from Omega, a FURI knife set worth…

The parent buying Weet-Bix in aisle three usually isn't the person who'll eat most of the box. The bloke picking up a bottle of Cointreau in December is quite often not the person who'll drink it. This gap — between…

Circana's latest State of the Industry reading contains a line that deserves more attention than it tends to get: a record share of grocery units in Australia now sell on promotion. Not a high share — a record one. For…

Most promotions are designed as if the shelf is the whole story. The mechanic is decided, the point-of-sale is briefed, the prize is signed off — and everyone waits to see what happens at the moment the shopper reaches for…

Most promotional briefs that cross our desk at Bamboo Marketing are quietly trying to do everything. Drive trial with new shoppers, reward the loyal ones, lift the basket, capture some first-party data, and — while we’re at it — make…

Stand at the end of a supermarket aisle and watch what actually happens. A shopper turns in, scans the shelf, reaches for something, and moves on — often in less time than it takes to read this sentence. Procter &…