Shopper Strategy Archives - Bamboo Marketing

Shopper Strategy: every Bamboo Marketing guide

This is the Shopper Strategy hub at Bamboo Marketing: the strategic "why" — the Shelf framework, the 3-Second Equation, the One Job Rule, Hope vs Greed, campaign architecture, prize psychology, budget strategy.What does this pillar cover?Every article below is written…

amelia@bamboomarketing.com.au In Shopper Strategy

Shopper Marketing Consultancy vs Agency: Which One Do You Need?

Most brands don't start by asking for a shopper marketing consultancy. They start with a symptom: a category review that didn't land, a promotion that moved units but not margin, a retailer that keeps saying no. Then someone asks the…

amelia@bamboomarketing.com.au In Shopper Strategy

How to Measure Shopper Marketing ROI

What is shopper marketing ROI? Shopper marketing ROI is the incremental profit a campaign produced divided by what that campaign actually cost. Incremental sales multiplied by the gross margin on the participating lines, over the full cost of the programme:…

amelia@bamboomarketing.com.au In Shopper Strategy

How to Write a Shopper Marketing Brief

What is a shopper marketing brief? A shopper marketing brief is the document that tells an agency which shopper you want to change, at which point in their trip, and what you want them to do differently. It differs from…

amelia@bamboomarketing.com.au In Shopper Strategy

Shopper Insights: How to Tell One From a Fact

What are shopper insights? Shopper insights are findings about the moment of purchase that change a decision you control. Research about shoppers that leaves your campaign exactly as it was is not an insight — it is a fact. Facts…

amelia@bamboomarketing.com.au In Shopper Strategy

How to Choose a Shopper Marketing Agency in Australia

How do you choose a shopper marketing agency in Australia? To choose a shopper marketing agency in Australia, judge it on four things: whether it thinks about the shopper at the shelf rather than the consumer in general, whether it…

amelia@bamboomarketing.com.au In Shopper Strategy

What Is a Shopper Experience Agency?

What a shopper experience agency does — mapping the shopper journey from aisle to purchase

What is a shopper experience agency? A shopper experience agency designs the sequence a shopper moves through on the way to buying something, and is accountable for how that sequence works as a whole rather than for each piece of…

amelia@bamboomarketing.com.au In Shopper Strategy

FMCG Shopper Marketing Agency

Bamboo Marketing is an FMCG shopper marketing agency in Sydney. Since 2004 we’ve designed the promotions and in-store experiences that move fast-moving consumer goods off the shelf — in grocery, liquor and convenience, where the person buying often isn’t the…

amelia@bamboomarketing.com.au In Shopper Strategy

Shopper Marketing Agency in Sydney

Bamboo Marketing is a Sydney shopper marketing agency. Since 2004 we have designed the promotions and in-store experiences that move shoppers from noticing a brand to buying it — the work that sits between a brand’s marketing team, the retailer’s…

amelia@bamboomarketing.com.au In Shopper Strategy

Shopper vs Consumer: The $200 Gift Card Problem

Shopper vs consumer — gift card promotion illustrating the $200 gift card problem

Between the start of July and the end of August, a kitchen appliance shopper in Australia could have taken a bonus Visa gift card of up to $200 from Beko, up to $500 from Omega, a FURI knife set worth…