Most prize briefs arrive already decided. "We've got a car to give away." "There's a $20,000 holiday on the table." The headline prize is locked before anyone has asked the question that actually determines whether the promotion works: how many…

Hope vs greed promotional design: building one promotion for two shoppers.

The discount is your most expensive promotional mechanic. How smart mechanic design, built on prize psychology and the 3-Second Equation, does more with less.