A promotion can be beautifully designed and still never reach a shopper. Before anyone in the aisle sees it, someone else has to say yes — the category manager who decides what earns space, what gets ranged, and what quietly…
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Stand at the end of a supermarket aisle and watch what actually happens. A shopper turns in, scans the shelf, reaches for something, and moves on — often in less time than it takes to read this sentence. Procter &…
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The discount is your most expensive promotional mechanic. How smart mechanic design, built on prize psychology and the 3-Second Equation, does more with less.
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