Retail activation is brand activity inside the store — at the shelf, display and checkout — designed to change what a shopper does at the point of purchase. A strategist’s definition.

An experiential marketing agency designs live, physical brand experiences — sampling, pop-ups, tastings, roadshows, in-store demonstrations and event activations — so that a shopper can see, taste, hold or try a product before they decide to buy it. In Australia,…

An in-store marketing strategy is a brand's plan for influencing what a shopper does inside a retailer's store: which single objective the activity is chasing, which stores and shelf positions are worth fighting for, what the shopper is shown and…

Bamboo Marketing is a retail activation agency in Sydney. Since 2004 we’ve designed the in-store activations that change what a shopper does in the aisle — not just how the aisle looks. Displays, mechanics and retailer-ready campaigns that earn their…