Insights - Bamboo Marketing

Campaign Creative & Intelligence: every Bamboo Marketing guide

This is the Campaign Creative & Intelligence hub at Bamboo Marketing: mechanic design, prize architecture, competitive intelligence, creative thinking in promotional design — where strategy meets creative execution.What does this pillar cover?Every article below is written from our own campaign…

In Retail & Brand Activation

Retail & Brand Activation: every Bamboo Marketing guide

This is the Retail & Brand Activation hub at Bamboo Marketing: in-store and shopper marketing — retailer gatekeeping, category-manager negotiation, experiential design, brand partnerships, shelf strategy: getting campaigns approved and noticed at point of purchase.What does this pillar cover?Every article…

In Shopper Strategy

Shopper Strategy: every Bamboo Marketing guide

This is the Shopper Strategy hub at Bamboo Marketing: the strategic "why" — the Shelf framework, the 3-Second Equation, the One Job Rule, Hope vs Greed, campaign architecture, prize psychology, budget strategy.What does this pillar cover?Every article below is written…

amelia@bamboomarketing.com.au In Shopper Strategy

Shopper Marketing Consultancy vs Agency: Which One Do You Need?

Most brands don't start by asking for a shopper marketing consultancy. They start with a symptom: a category review that didn't land, a promotion that moved units but not margin, a retailer that keeps saying no. Then someone asks the…

amelia@bamboomarketing.com.au In Shopper Strategy

How to Measure Shopper Marketing ROI

What is shopper marketing ROI? Shopper marketing ROI is the incremental profit a campaign produced divided by what that campaign actually cost. Incremental sales multiplied by the gross margin on the participating lines, over the full cost of the programme:…

amelia@bamboomarketing.com.au In Shopper Strategy

How to Write a Shopper Marketing Brief

What is a shopper marketing brief? A shopper marketing brief is the document that tells an agency which shopper you want to change, at which point in their trip, and what you want them to do differently. It differs from…

amelia@bamboomarketing.com.au In Shopper Strategy

Shopper Insights: How to Tell One From a Fact

What are shopper insights? Shopper insights are findings about the moment of purchase that change a decision you control. Research about shoppers that leaves your campaign exactly as it was is not an insight — it is a fact. Facts…

amelia@bamboomarketing.com.au In Retail & Brand Activation

Retail Activation Roles: Category Marketing vs Merchandising

Retail activation roles: category marketing versus merchandising — Bamboo Marketing shopper marketing agency article graphic

What are retail activation roles? Category marketing vs merchandising Retail activation roles are the jobs that carry a promotion from an approved plan to a shopper's hand at the shelf. In Australian FMCG they fall into three groups: category marketing…

amelia@bamboomarketing.com.au In Campaign Creative & Intelligence

Brand Partnership Agency: What One Actually Does

What is a brand partnership agency? A brand partnership agency is a marketing agency that finds, negotiates and designs collaborations between two or more brands so that each gains something it could not buy alone: a prize with more pull…

Mark Alexander In Retail & Brand Activation

Retail Activation Agency: What You’re Buying

Retail activation is brand activity inside the store — at the shelf, display and checkout — designed to change what a shopper does at the point of purchase. A strategist’s definition.