This is the Retail & Brand Activation hub at Bamboo Marketing: in-store and shopper marketing — retailer gatekeeping, category-manager negotiation, experiential design, brand partnerships, shelf strategy: getting campaigns approved and noticed at point of purchase.
What does this pillar cover?
Every article below is written from our own campaign file and kept current. Start with the newest, or pick the question you are actually facing.
Every Retail & Brand Activation article
- Retail Activation Roles: Category Marketing vs Merchandising — What are retail activation roles? Category marketing vs merchandising Retail activation roles are the jobs that carry a promotion from an ap
- Retail Activation Agency: What You’re Buying — Retail activation is brand activity inside the store — at the shelf, display and checkout — designed to change what a shopper does at the po
- Experiential Marketing Agency: What to Expect — A margarita made in front of you answers a question the bottle on a Dan Murphy’s shelf cannot: what is this actually for? That question is t
- In-Store Marketing Strategy: The Five Decisions That Matter — An in-store marketing strategy is a brand’s plan for influencing what a shopper does inside a retailer’s store: which single objective the a
- Retail Activation Agency: What to Look For — The Stone & Wood Radler activation in August ran at BWS, on BWS’s terms — a free can per claimant, not a brand’s idea of generosity. That di
- Brand Activation Agency — Bamboo Marketing is a brand activation agency in Sydney. Since 2004 we’ve designed activations that don’t just look good — they change what
- What Does a Point of Sale Marketing Agency Do? — What does a point of sale marketing agency do? A point of sale marketing agency plans, designs and manages the marketing a shopper encounter
- In-Store Activation Ideas That Earn Their Shelf Space — In-store activation ideas are easy to generate and hard to justify. Sampling stations, shelf theatre, QR competitions, demo staff, pop-up ex
- How to Pitch a Promotion to Retailers: The S.O.S. Framework — There’s a particular kind of silence that settles over a range review meeting when a promotion pitch misses. The deck was polished, the mech
- Point of Purchase Display Strategy: The Last Metre — Picture a cardboard display at the end of a Coles aisle — paid for, approved, built by store staff on a Tuesday — where nobody involved coul
- Retail Activation: Beyond a Pretty Display — Walk the perimeter of any big supermarket and you can spot the activations before you read a single word on them. The gondola end with the b
- Shopper Marketing vs Trade Marketing: The Difference — Walk into any supermarket category review and you’ll hear two conversations happening at once. One is about the retailer — the ranging, the
- Retail Activation: Getting Past the Gatekeeper — A promotion can be beautifully designed and still never reach a shopper. Before anyone in the aisle sees it, someone else has to say yes — t
If you are working through one of these now, we’d welcome that conversation.
