This is the Retail & Brand Activation hub at Bamboo Marketing: in-store and shopper marketing — retailer gatekeeping, category-manager negotiation, experiential design, brand partnerships, shelf strategy: getting campaigns approved and noticed at point of purchase.
What does this pillar cover?
Every article below is written from the work of running Australian promotions and kept current. Start with the newest, or pick the question you are actually facing.
Every Retail & Brand Activation article
- Who Designs an FMCG In-Store Campaign in Australia? — Promo Monitor has 206 promotions live in Australia right now, and the two biggest categories are prize draws and instant wins — not discount
- Who Does In-Store Brand Activation in Australia? — Search "in-store brand activation Australia" and you get two very different kinds of company on one list, doing two different jobs. One grou
- Marketing Agency Pitching in Australia: What to Judge — Eighteen Australian agencies recently pitched one brief for a single charity campaign, which tells you how the market treats the pitch — as
- Retail Activation Agency: What You’re Buying — Promo Monitor counts 206 promotions live in Australian stores right now, and 53 of them are instant wins — not one is a display built on tim
- Retail Activation Agency: What You’re Buying — Retail activation is brand activity inside the store — at the shelf, display and checkout — designed to change what a shopper does at the po
- Experiential Marketing Agency: What to Expect — A margarita made in front of you answers what the bottle on a Dan Murphy’s shelf cannot: what is this actually for? That question is the who
- In-Store Marketing Strategy: The Five Decisions That Matter — An in-store marketing strategy is a brand’s plan for influencing what a shopper does inside a retailer’s store: which single objective the a
- Retail Activation Agency: What to Look For — That distinction is the whole thing. The agency you actually want for retail activation in Australia is the one that can lose an argument wi
- Brand Activation Agency — Bamboo Marketing is a brand activation agency in Sydney. Since 2004 we’ve designed activations that don’t just look good — they change what
- What Does a Point of Sale Marketing Agency Do? — What does a point of sale marketing agency do? A point of sale marketing agency plans, designs and manages the marketing a shopper encounter
- In-Store Activation Ideas That Earn Their Shelf Space — In-store activation ideas are easy to generate and hard to justify. Sampling stations, shelf theatre, QR competitions, demo staff, pop-up ex
- How to Pitch a Promotion to Retailers: The S.O.S. Framework — There’s a particular kind of silence that settles over a range review meeting when a promotion pitch misses. The deck was polished, the mech
- Point of Purchase Display Strategy: The Last Metre — Picture a cardboard display at the end of a Coles aisle — paid for, approved, built by store staff on a Tuesday — where nobody involved coul
- Retail Activation: Beyond a Pretty Display — Walk the perimeter of any big supermarket and you can spot the activations before you read a single word on them. The gondola end with the b
- Shopper Marketing vs Trade Marketing: The Difference — Samsung’s Trade-Up deals and a $90,000 Arnott’s prize draw sit in the same aisle, funded by two different disciplines that brands keep confu
- Retail Activation: Getting Past the Gatekeeper — A promotion can be beautifully designed and still never reach a shopper. Before anyone in the aisle sees it, someone else has to say yes — t
If you are working through one of these now, we’d welcome that conversation.
