amelia@bamboomarketing.com.au, Author at Bamboo Marketing

amelia@bamboomarketing.com.au In Retail & Brand Activation

Retail Activation Roles: Category Marketing vs Merchandising

What are retail activation roles? Category marketing vs merchandising Retail activation roles are the jobs that carry a promotion from an approved plan to a shopper's hand at the shelf. In Australian FMCG they fall into three groups: category marketing…

amelia@bamboomarketing.com.au In Campaign Creative & Intelligence

Brand Partnership Agency: What One Actually Does

What is a brand partnership agency? A brand partnership agency is a marketing agency that finds, negotiates and designs collaborations between two or more brands so that each gains something it could not buy alone: a prize with more pull…

amelia@bamboomarketing.com.au In Retail & Brand Activation

Experiential Marketing Agency in Australia: What to Expect

An experiential marketing agency designs live, physical brand experiences — sampling, pop-ups, tastings, roadshows, in-store demonstrations and event activations — so that a shopper can see, taste, hold or try a product before they decide to buy it. In Australia,…

amelia@bamboomarketing.com.au In Retail & Brand Activation

In-Store Marketing Strategy: The Five Decisions That Matter

In-store marketing strategy — the five decisions that shape a shopper campaign at the shelf

An in-store marketing strategy is a brand's plan for influencing what a shopper does inside a retailer's store: which single objective the activity is chasing, which stores and shelf positions are worth fighting for, what the shopper is shown and…

amelia@bamboomarketing.com.au In Retail & Brand Activation

Retail Activation Agency

Bamboo Marketing is a retail activation agency in Sydney. Since 2004 we’ve designed the in-store activations that change what a shopper does in the aisle — not just how the aisle looks. Displays, mechanics and retailer-ready campaigns that earn their…

amelia@bamboomarketing.com.au In Shopper Strategy

How to Choose a Shopper Marketing Agency in Australia

How do you choose a shopper marketing agency in Australia? To choose a shopper marketing agency in Australia, judge it on four things: whether it thinks about the shopper at the shelf rather than the consumer in general, whether it…

amelia@bamboomarketing.com.au In Shopper Strategy

What Is a Shopper Experience Agency?

What a shopper experience agency does — mapping the shopper journey from aisle to purchase

What is a shopper experience agency? A shopper experience agency designs the sequence a shopper moves through on the way to buying something, and is accountable for how that sequence works as a whole rather than for each piece of…

amelia@bamboomarketing.com.au In Campaign Creative & Intelligence

Retail Marketing Trends in Australia: What Matters in 2026

Retail marketing trends in Australia 2026 — what matters for shopper marketers | Bamboo Marketing

The retail marketing trends that matter in Australia in 2026 come down to three shifts: shoppers are hunting value harder than they have in a decade, the major retailers are rebuilding their businesses around private label and first-party data, and…

amelia@bamboomarketing.com.au In Campaign Creative & Intelligence

Brand Activation Campaign Examples (and Why They Worked)

The most useful brand activation campaign examples have three things in common: the activation does one job, it makes the shopper's decision easier rather than just louder, and the mechanic fits the moment it lives in. Below are recent Australian…

amelia@bamboomarketing.com.au In Shopper Strategy

FMCG Shopper Marketing Agency

Bamboo Marketing is an FMCG shopper marketing agency in Sydney. Since 2004 we’ve designed the promotions and in-store experiences that move fast-moving consumer goods off the shelf — in grocery, liquor and convenience, where the person buying often isn’t the…