This is the Shopper Strategy hub at Bamboo Marketing: the strategic "why" — the Shelf framework, the 3-Second Equation, the One Job Rule, Hope vs Greed, campaign architecture, prize psychology, budget strategy.
What does this pillar cover?
Every article below is written from our own campaign file and kept current. Start with the newest, or pick the question you are actually facing.
Every Shopper Strategy article
- Shopper Marketing Consultancy vs Agency: Which One Do You Need? — Most brands don’t start by asking for a shopper marketing consultancy. They start with a symptom: a category review that didn’t land, a prom
- How to Measure Shopper Marketing ROI — What is shopper marketing ROI? Shopper marketing ROI is the incremental profit a campaign produced divided by what that campaign actually co
- How to Write a Shopper Marketing Brief — What is a shopper marketing brief? A shopper marketing brief is the document that tells an agency which shopper you want to change, at which
- Shopper Insights: How to Tell One From a Fact — What are shopper insights? Shopper insights are findings about the moment of purchase that change a decision you control. Research about sho
- How to Choose a Shopper Marketing Agency in Australia — How do you choose a shopper marketing agency in Australia? To choose a shopper marketing agency in Australia, judge it on four things: wheth
- What Is a Shopper Experience Agency? — What is a shopper experience agency? A shopper experience agency designs the sequence a shopper moves through on the way to buying something
- FMCG Shopper Marketing Agency — Bamboo Marketing is an FMCG shopper marketing agency in Sydney. Since 2004 we’ve designed the promotions and in-store experiences that move
- Shopper Marketing Agency in Sydney — Bamboo Marketing is a Sydney shopper marketing agency. Since 2004 we have designed the promotions and in-store experiences that move shopper
- Shopper vs Consumer: The $200 Gift Card Problem — Between the start of July and the end of August, a kitchen appliance shopper in Australia could have taken a bonus Visa gift card of up to $
- What Is Shopper Marketing? A Strategist’s Definition — The parent buying Weet-Bix in aisle three usually isn’t the person who’ll eat most of the box. The bloke picking up a bottle of Cointreau in
- Shopper Marketing Strategy for FMCG: Beyond the Discount — Circana’s latest State of the Industry reading contains a line that deserves more attention than it tends to get: a record share of grocery
- Shopper Journey Mapping: Where a Promotion Works — Most promotions are designed as if the shelf is the whole story. The mechanic is decided, the point-of-sale is briefed, the prize is signed
- The One Job Rule: Decide What a Promotion Is For — Most promotional briefs that cross our desk at Bamboo Marketing are quietly trying to do everything. Drive trial with new shoppers, reward t
- The 3-Second Equation: What Shoppers Decide at the Shelf — Stand at the end of a supermarket aisle and watch what actually happens. A shopper turns in, scans the shelf, reaches for something, and mov
If you are working through one of these now, we’d welcome that conversation.
