Search "in-store brand activation Australia" and you get two very different kinds of company on one list, doing two different jobs. One group designs the idea — the concept, the mechanic, the thing a category manager has to approve and…
Read More
Eighteen Australian agencies recently pitched one brief for a single charity campaign, which tells you how the market treats the pitch — as a contest of decks. For a shopper brief that is the wrong test. The work doesn't live…
Read More
This is the Retail & Brand Activation hub at Bamboo Marketing: in-store and shopper marketing — retailer gatekeeping, category-manager negotiation, experiential design, brand partnerships, shelf strategy: getting campaigns approved and noticed at point of purchase.What does this pillar cover?Every article…
Read More
Promo Monitor counts 206 promotions live in Australian stores right now, and 53 of them are instant wins — not one is a display built on time. That mix is worth sitting with before you scope a retail activation agency,…
Read More
Retail activation is brand activity inside the store — at the shelf, display and checkout — designed to change what a shopper does at the point of purchase. A strategist’s definition.
Read More
A margarita made in front of you answers what the bottle on a Dan Murphy’s shelf cannot: what is this actually for? That question is the whole point of experiential, and it is the fastest way to tell a good…
Read More
An in-store marketing strategy is a brand's plan for influencing what a shopper does inside a retailer's store: which single objective the activity is chasing, which stores and shelf positions are worth fighting for, what the shopper is shown and…
Read More
That distinction is the whole thing. The agency you actually want for retail activation in Australia is the one that can lose an argument with a category manager before a shopper ever sees the work, because the shelf is won…
Read More
Bamboo Marketing is a brand activation agency in Sydney. Since 2004 we’ve designed activations that don’t just look good — they change what a shopper does next. There’s a difference between an activation people enjoy and one that sells, and…
Read More
What does a point of sale marketing agency do? A point of sale marketing agency plans, designs and manages the marketing a shopper encounters at the moment of purchase — displays, shelf signage, promotions, sampling and, increasingly, retailer-owned digital screens.…
Read More