Planning & Strategy

Laying foundations to help you sell more stuff

Our planning approach starts with in-depth research and analysis of market conditions, category insight, shopper mindset and product benefits. Our in-house tools allow us to validate findings to ensure our strategic recommendations are both proven and brand ownable.

From the research phase, we move to the insights phase. Here, research is crystallised into laying the foundations to help you sell more stuff that can initiate creative thinking as well as spark a powerful emotional connection between brands and shoppers.

These include:

  • Social listening
  • Brand sentiment analysis
  • Shopper insight panel
  • Shopper experience audit
  • ROI modelling