Effective promotions developed through the right-consumer insight are a great way for a brand to maximise sales opportunities whilst maintaining loyalty and market value.
THE RIGHT-CONSUMER INSIGHT
- Consumers are most likely to participate in a promotion if it is simple, relevant, and compelling
- Consumers are most drawn to promotions that offer higher tangible value, with intrinsic offerings
- Promotions should drive not only volume, but also brand loyalty
- Consumers are more loyal to retailers who make an authentic effort to connect with their customers through the right value-add
BENEFITS OF GIFT WITH PURCHASE
- Strengthens brand awareness and drives sales
- Encourages consumers to switch to your brand
- Provides instant gratification for your consumers
- Allows you to maintain price points and value
- Effective in moving excess stock or mature products
- Gifts can be physical or digital offers
- Allows you to collect valuable consumer insight and data
HOW WE DO IT
- Right-consumer insight and strategy
- Right-retail creative and path to purchase
- Full campaign planning and set-up
- Design and build of promotional microsite and CRM
- Claim handling and validation
- Email communications and SMS notifications
- Sourcing, warehouse storage and distribution of gifts
- Always-on client reporting system which allows you to measure campaign performance
- Always-on consumer visibility which allows end users to track progress of claims
A FINAL WORD
Consumers still love promotions! They form an additive part of the value equation and can so often be the tie-breaker between your product and the competition.
Source Citation: Harris Insights & Analytics and PromoTrack™