📚 FREE DOWNLOAD — THE SHELF
The promotions playbook for people who design them
33 pages of shopper-marketing strategy from Mark Alexander — how to design promotions that actually work, from the 3-Second Equation to the One Job Rule. The thinking behind every campaign Bamboo Marketing builds.
What’s inside
The Shelf is the working language Bamboo Marketing uses to design shopper experiences. It’s not theory — it’s the set of frameworks we reach for when a brief lands and a promotion has to earn its place at the shelf.
- The 3-Second Equation — what a shopper actually calculates in the few seconds a promotion has to land: Reward + Belief, over Friction.
- The One Job Rule — why a promotion should do one thing, and how to choose which (Trial, Frequency, Basket, Data or Loyalty).
- Hope vs. Greed — the two shoppers in every promotion, and how to design for both.
- The Gatekeeper & the S.O.S. Framework — how to get a promotion past the category manager and onto the shelf.
- The Budget Hacker — getting more promotion for the money, from self-liquidating premiums to slippage.
Who it’s for
Brand and marketing managers running promotions in Australian retail — anyone deciding what mechanic to run, how to brief it, and how to make it work at point of purchase. If you’ve run a campaign before, this is written for you, not at you.
Get the playbook
Pop your details in below and we’ll send the playbook straight to you.
Would rather talk than read?
If you’d prefer to talk through a promotion you’re planning, skip the download and start a conversation with Bamboo → — we’re happy to help.
If you’d prefer to talk through a promotion you’re planning, skip the download and start a conversation with Bamboo → — we’re happy to help.