Planning & Strategy

Laying foundations to help you sell more stuff

Our planning approach starts with in-depth research and analysis of market conditions, category insight, shopper mindset and product benefits. Our in-house tools allow us to validate findings to ensure our strategic recommendations are both proven and brand ownable.

From the research phase, we move to the insights phase. Here, research is crystallised into laying the foundations to help you sell more stuff that can initiate creative thinking as well as spark a powerful emotional connection between brands and shoppers.

These include:

  • Social listening
  • Brand sentiment analysis
  • Shopper insight panel
  • Shopper experience audit
  • ROI modelling

Retail & Shopper Marketing

Conversion based shopper experiences

Our deep understanding of retail partners, including their opportunities and limitations, allows us to take a creative approach to shopper marketing, for stand-out messaging at every touchpoint.

From highly engaging front-of-store activation and disruptive point-of sale materials, we create traffic-stopping visuals and brand USPs creating conversion based shopper experience driving purchase and then promote after-sales engagement.

Our services include:

  • Brand, Creative & Comms Strategy
  • Pricing & promotional strategy
  • Design, Packaging & Point of Sale
  • Promotions & Competitions

Promotions & Competitions

Bold ideas, brilliantly executed

We continually strive to prove the effectiveness of shopper experiences using unrivalled insight-led creative, data and tools that measure our impact and provide accountability. Our goal is to deliver conversion-based experiences that help you sell more stuff.

Whether you’re seeking to increase sales, gain loyal customers or expand into NPD or categories, we’ve got you covered. With our wide range of promotion and competition mechanics and years of experience across an array of different industries, we know quickly what will work, and what won’t.

Our services include:

  • Shopper & Trade
  • Mobile & Desktop Micro-sites
  • Electronic Direct Mail (eDM) Campaigns
  • Mobile & SMS Competition
  • Instant Win Promotions
  • Online Competitions
  • Unique Code Competitions
  • Gift with Purchase Promotions
  • Proof-of-purchase Campaigns
  • Cashback Promotions (multi-currency)
  • Prize Sourcing & Merchandise

Insurance & Risk Management

Making brands bold

By having a deep understanding of the legal landscape, we can reverse-engineer ideas and prize mechanics to maximize a brand’s headline offers and promotions. With years of experience across an array of different industries, we know quickly what will work, and what won’t.

Fundamentally, there are two types of promotional risk, prize risk and redemption risk.

Our services include:

  • Insurance & Risk Management
  • Fixed Fee Promotions & Competitions
  • Prize risk: Odds Based, Skill Based & Outcome Based
  • Redemption Risk: Cashbacks, Try Me Free, Money-Back Guarantee, Free Samples, Gift with Purchase, Collect & Get, Instant Win, 1 in 3 Wins etc.
  • Prize Sourcing & Merchandise

Experiential & Event Design

Experiences shoppers love

No other marketing channel is as engaging or human as a live shopper experience, and in an increasingly digital world this matters.

We have been creating brand experiences since our beginning, and with in-house expertise in concept design, location planning, production, logistics and staffing, we know exactly what it takes to deliver a powerful experience for your brand and shopper.

Our services include:

  • Bespoke Brand Experiences
  • Pop-Ups & Residencies
  • Media Events
  • Product Roadshows & Exhibitions
  • Events & Sponsorships
  • Employee Engagement

Digital & Social

Making shoppers click

We’re experts in engaging shoppers both on-and-offline, digital and social channels enable micro-moments and the chance to reach and touch more people.

With the right planning and strategy in place, new digital technologies can turn shopper experiences into viral-moments for the many to enjoy.

Our services include:

  • Digital Media Planning & Buying
  • Digital & Social Marketing
  • Short & Long-form Content
  • Experiential & Event Amplification
  • Mobile & Social gaming
  • Virtual Reality & AR Augmented Reality
  • Image Capture, Manipulation and Content Sharing
  • Apps, Mobile, Desktop Web-sites & Micro-sites
  • Electronic Direct Mail (eDM) Campaigns

Influencer Marketing

Brand activators and content creators

Brands are often seduced by scale when it comes to social and digital media. However brand fit, authenticity, and results are far more important than audience size.

We look at each type of influencer and recommend a strategy that is tailored to your brand, works with your budget and delivers real, tangible results.

Our services include:

  • A bespoke marketplace platform
  • Metric reports tracking of genuine engagement
  • Earned influencer media value calculation
  • A multi-pronged approach from micro-influencers to bigger names
  • Data-gathering to identify relevant tribes

Brand Partnerships

Moving brands, by moving shoppers

We believe in collaboration and that the best outcomes come from two or more parties with a shared goal. We can help you identify the right partner for your business through market, shopper & competitive insight analysis, brand auditing, contractual negotiation & execution to achieve those goals.

Our services include:

  • Partnership Consultancy
  • Data-gathering to identify audiences
  • Contract Negotiation
  • Creative and Execution
  • Metric reports tracking

Warehousing & Distribution

Connecting shoppers, door to door, shelf to shelf

We provide a full-service of promotional fulfillment requirements and marketing support specialising in short to long-term campaigns to supports your marketing and retail shopper campaigns through promotions and competitions, experiential and event, POP/POS displays with specialised fulfillment services that include kitting, assembly, tagging, packaging, and freight management.

Our services include:

  • Point of Purchase (POP) Pack Outs
  • Promotional fulfillment
  • Experiential & Event Logistics
  • Assembly and Kitting
  • Tagging and Special Packaging