INTEGRATED CAMPAIGN ACTIVATION

V Energy | Make it Rain

BRIEF

The energy drink category is not recruiting. Frucor Suntory tasked Bamboo to get V loyalists choosing V on at least one more occasion. The campaign concept needed to amplify the rapper ATL campaign in stores and be simple for shoppers to understand and enter in order to drive a higher conversion.

SOLUTION

We’ve got 99 problems but ca$h ain’t one! So we made it rain with V instant cash hits. By negotiating an insurance model we were able to deliver a $500K headline. Being the experts in promotional mechanics, we understand what resonates with our shoppers; our combination of cash prizes and a super simple entry mechanic delivered success with not only shoppers but trade partners as well. The concept supported the ATL seamlessly and our pack designs added theatre from a shelf level