We were tasked by Ultimate Ears to develop a Summer awareness campaign that delivered on both the product benefits and the brand message of ‘Bring Music To Life’.
Ultimate Ears Bluetooth Wireless Speakers let you take your music where no other sound system can go. No frills, no friction, just music. What’s more? They are waterproof. No, seriously. Which is why we created the ‘Summer Essentials’ campaign. By strategically layering the back end mechanics of this promotion, we landed a MASSIVE prize pool full of fun, music and all things Summer. We worked with partners that perfectly align with the Ultimate Ears brand positioning and that are on trend with a younger shopper demographic. The creative was designed to stand out in the consumer electronics environment by using loads of colour and hero’ing the Instant Win mechanic.