CATEGORY FIXTURE

OVI | Better For You

BRIEF

Drive long terms sales of Frucor Suntory’s ’better for you’ portfolio in the convenience channel.

SOLUTION

By leveraging Frucor Suntory’s strength in the ’better for you’ space we created a grab-and-go solution that features Frucor Suntory as well as complimentary competitor products, thereby providing the entire ‘better for you’ category a relevant share of voice and a destination for health conscious shoppers. The destination combined snacks, beverages and digital assets, delivering a fresh approach to in-store and generated everyday non-promoted sales, making it a win-win for Frucor Suntory and their retail partners.