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The Australian Influencer Marketing Council (AIMCO) has today released the industry’s first set of working practices to support brands, agencies and creators.

Issue 3. Double Down with Shoppers: follow up on shopper behaviours and sentiment

ISSUE 2. Keeping up with shoppers: Brand touchpoint experiences on shopper behaviours and sentiment

ISSUE 1. Brands talking shopper: Fast check on aussie shopper behaviours and sentiment

It’s one thing to get your product into store. But is your product at the risk of being sold?

Shopper incentives – the art and science

90% of consumers say a gift with purchase increases brand loyalty

Has your brand joined the 93% of marketers who use influencers yet?

Boosting: Extending reach of influencer marketing through paid media