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ISSUE 4. PURPOSEFUL ACTIONS BEYOND THE BRAND: REVIEW ON SHOPPER BEHAVIOURS AND SENTIMENT

The Australian Influencer Marketing Council (AIMCO) has today released the industry’s first set of working practices to support brands, agencies and creators.

Issue 3. Double Down with Shoppers: follow up on shopper behaviours and sentiment

ISSUE 2. Keeping up with shoppers: Brand touchpoint experiences on shopper behaviours and sentiment

ISSUE 1. Brands talking shopper: Fast check on aussie shopper behaviours and sentiment

It’s one thing to get your product into store. But is your product at the risk of being sold?

Shopper incentives – the art and science

90% of consumers say a gift with purchase increases brand loyalty

Has your brand joined the 93% of marketers who use influencers yet?

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