Uncomplicate your agency
- Bold IdeasBold ideas help our clients sell more stuff. Simple. Bold ideas can come from anywhere; you, me, the kids on the footie field or the worm at the bottom of a bottle of tequila. While the fun is in the finding, the reward is when they work.
- Brilliantly ExecutedAs an independent business we only answer to our clients. Our clients are at the centre of what we do, with a team of dedicated and experienced individuals stopping at nothing to make great things happen. It’s a brilliant way to work.
- By Beautiful PeopleBamboo is a people business, so we only employ the best. We are a family of bright individuals and a cacophony of creative characters who you’ll probably like to hang out with, building lasting relationships with people who love what they do. Perfect.
- To Help You Sell More StuffHaving clients say nice things about us is great. Building long lasting relationships is fabulous. Helping our long lasting, fabulous clients sell more stuff, is magic. This is what we do and we have been doing it for some of Australia’s best brands since 2004. But shhh, it’s our little secret.
60 SECOND PITCH
A MINUTE WITH MARK
STUFF WE LOVE
CLIENTS AND WORK. VIEW THE JOURNEY SO FAR
V-Energy became the Massive Hit That Improves You A Bit More with a new mid-sized can and a national, in-store POS campaign to extend the V-Energy range.
BP forecourts went super-cool green with a chance to win a fully restored VW Kombi and $5k for extra improvements.
CALTEX STAR MART GWP
Caltex customers refuelled hands-free with 40,000 unique, V branded car phone holders, selling out in less than 6 days.
V-Energy released a limited edition flavour and pop-art comic Kaboom! can packaging. Bamboo rolls the on-pack to POS and leads the national in-store visual execution for March launch.
V-Energy teamed up with Microsoft for another year with high frequency on-pack WINNER EVERY MINUTE promotion to win Xbox One consoles and over 40,000 content downloads. Entries swamp the very successful Halo promo of 2013.
Category first in Australia sees V-Energy drinkers enjoy a 1:6 chance to win a FREE can of V when shopping in the 15,000 route convenience stores. Instant win revealed under ring-pull for on-the-spot redemption in-store.
Hugh Jackman’s X-Men persona slashes 18 million V-Energy cans with on-pack promo giving away movie tix and trips to LA.
V-Energy kicks Summer off with tickets to be won every hour to Future Music Festivals around Australia.
WESTINGHOUSE COOKING GWP
Westinghouse received its highest cooking promotion redemption in 3 years with a free Joseph Elevate Knives Carousel and Food Storage Carousel worth $300 on every $1500 spend.
ELECTROLUX LAUNDRY GWP
Electrolux laundry customers walked away with a free Antler luggage set worth over $450 on every participating product.
ELECTROLUX REFRIGERATION GWP
A free case of Cake Wines and a chance to win a Barossa Valley holiday worth $5,000 put a smile on the face of refrigeration customers Australia-wide.
Westinghouse Fill your Fridge
The chance to share in $300,000, including a guaranteed cash back up to $200, excited the fridge category in all major appliance retailers taking the battle to the category dominating Korean brands.
Simpson Laundry Dirty Weekend
Bamboo helped spice things up in the washing machine aisle by promising a dirty weekend away for punters.
Electrolux Fridge Jones the Grocer
Every buyer of a Electrolux E:Line fridge was gifted a delicious Jones the Grocery hamper overflowing with goodies.
Westinghouse Fill your Fridge
Aussie Farmers Direct teamed up with all-Australian household brand Westinghouse to ensure Modern Families could fill their new fridge with super fresh Aussie produce!
Every customer enjoyed FREE EcoDownunder towel sets and had the chance to win the cost of the washer back in full.
Dishlex Run Free
Every purchaser of a Dishlex dishwasher had the cost of running it paid for a whole year!
High value re-contracting customers in 2014 can look forward to a powerful surprise and delight with complimentary Virgin branded emergency mobile phone chargers.
Game of Phones
Almost 40,000 players joined the mobile app based virtual treasure hunt game in an attempt to stake their claim for the $200,000 of rewards worth fighting for.
Cheers For All The Years
The ultimate surprise & delight… Long term loyalty was rewarded in Virgin Mobile’s anniversary month with inspirational City Escapes and lashings of free Virgin wine.
Fair Go Bro
The other Pitt brother enjoyed unrivalled stardom in Aus, with FreeCharge pre-paid customers enjoying trips and prizes worthy of a star.
The Members Lounge
The virtual club at which to be seen, with over 25,000 visitors enjoying rewards and privileges for 3 VIP years.
Fully Pimped Ice Cream Van
Over 40,000 FREE ice creams promoting Free to V (free texts & calls between Virgin Mobile customers) distributed at music festivals, beaches and CBD locations.
Monthly acquisition targets were blown sky high with each new post-paid customer earning a free flight to an Australian capital city.
Cup of Rewards #3
Bean burners evolved to loving the latest craze .. .eCards for their favourite retailers.
Cup of Rewards #2
Enter stage left exciting monthly comps with Caltex and Qantas to get the coffee drinkers buzzing and burning through their hard earnt beans.
Cup of Rewards #1
The popular loyalty program for Blend 43 launched to a fan fare of national print and TV, first in Australia, then shortly after across the ditch.
Laundry aisles across Australia and New Zealand got a boost with a BONUS $10 to spend at Snapfish on every special Surf pack. Bamboo negotiated the $23 million value on-pack partnership at no cost to Unilever that saw the offer go on 2.3 million packs.
The first 2,500 Woolies customers enjoyed a FREE mini hair straightener when they bought any two Sunsilk products!
Dove Men Pat Rafter
What better man than tennis heartthrob, Pat Rafter to launch the men’s range of Dove in exchange for free tennis lessons with the Aussie legend.
Lipton Iced Tea
Under the ATL catch cry of Cool Your World Naturally, Lipton Ice was helping folk win energy efficient fridges!
Lipton Hot Tea
With environmental issues at fever pitch, Lipton joins Rainforest Alliance and pops eco kettle promo in Woolworths with Bamboo.
Continental with Jamie
The legendary Naked Chef became the face of Continental in grocery through a nifty deal with Tefal.
OMO Buckets & Boots
Woolworths channel activation celebrates the Dirt is Good OMO positioning with cute a 1:5 WINS buckets and boots promotion!
The world famous Campaign for Real Beauty touched down in Australia with Bamboo lead Curvy Calendar Girls and 6 account specific retail campaigns.
Volvo Welcome Packs
This year new Volvo owners will not only receive a complimentary picnic blanket in their welcome packs but also a fantastic Volvo coffee table book charting the brands journey since 1927 – created and published by Bamboo.
More eDMs intro-ed prospective customers to the most advanced compact car on the planet.
Teaser eDMs tracked the journey to launch of Volvo's most important car since the 244.
Online loyalty portal welcomed and thanked new owners with deals, offers and more.
City Chase Car Soccer
Volvo challenged urban athletes to a game of car soccer at the Customs House checkpoint.
Test Drive Dating
Young singles try out potential partners whilst checking out the latest models from Sweden.
City Drive Experience
City execs hopped in a S80 rather than a taxi to be whisked off to their next business meeting.
The Lego Movie
The much-anticipated blockbuster from Lego delights fans of all ages with special movie product, consumer promotion and aisle takeovers in all major toy retailers in Australia and New Zealand.
On-pack Fangear Offer
To drive trial of the official beer of the English Premier League, Carlsberg teamed up with online sports apparel retailer, Fangear, to produce on-pack offer delivering over $1.5m worth of value to soccer fans.
Ebay Big Deal Hunt
$70,000 of hidden eBay cash was found in 2 secret eBay treasure hunts in NSW and VIC, aided and abetted by radio support and helpful daily clues.
Ebay Bub’S Corner Member Acquistion
eBay’s Bub’s Corner membership jumped 63% in 4 months through 4 monthly database promotions.
RIBENA AND LUCOZADE POS
2015 became an instant classic with a nostalgic re-launch of Ribena and Lucozade through a national POS campaign and the forward-thinking Bamboo team.
ROCKSTAR SCORE BREAKS
Rockstar drinkers got a chance to go stateside with a US surfing, skating or wakeboarding holiday plus awesome, Rockstar prizes every hour.
FAMILY & FRIENDS
WE PUT OUR PEOPLE FIRST TO HELP YOU SELL MORE STUFF
Mark is an interesting chap with a colourful track record. He once ran a Melbourne fruit stall, delivered toilet rolls and worked as a banker. It’s the banker bit that hurts the most. He is a passionate marketer and motivated small businessman with a love of cycling, motorbikes and a little too much fondness for his golden Groodle, Jamie.
Vanessa Di Blasio
Vanessa is our version of the Time Out Guide to Sydney. When she isn’t visiting obscure galleries and listening to another jazz happening in a groovey underground bar somewhere, she is hammering through the work. She is wonderfully passionate about producing the very best ideas and delivers them with a little extra South American HOLA. Call when you need a good restaurant recommendation or some bloody fabulous work done.
Kirsty is a passionate soul with a hint of Kiwi magic. She has an eye for detail, great multi-tasking talents and an incredible ability to do the Lotus, Monkey and One-Legged Pigeon; which we believe has something to do with Yoga. She’s as proud as pie and reliably brilliant with bandages and first aid too. So you’re in safe hands.
Vincent is a little like Peter Pan, only magnificently better at design. He is a Bondi boy through and through and a brilliant asthmatic, so churning out incredible work is a wheeze. With Vincent, there’s no such thing as ‘no’ with only the best, timeless brilliance coming out of a studio that never fails.
Dave’s multi-faceted history includes competitive distance running for New Zealand, and orthodontia. He’s currently growing Bamboo Singapore at a rapid pace, as would be expected when you can run a KM in less than 3 minutes.
Amelia is a star who can handle the fame. She has exquisite organisational skills, making sure that all her work is delivered on time. Perhaps it’s the passion for dancing that makes her so good, or maybe it’s the years she spent working for some of the industry’s best handing houses. We like to think it’s the dancing.
Rennay is like clockwork, keeping all the small but important things at Bamboo tickety-boo. She is employed through the Breakthrough programme and we’re very lucky to have her here, making our days less complicated while remembering the cake when people get old. Say hi. She’ll probably answer the phone when you call.
Who knows who could fill some Bamboo shoes. If you're bright, brave and constantly curious you might just love it here. If you’d like to get our attention, drop your dreams in a friendly email and flick them through. We’ll have a chat soon.
PASSIONATE, BEAUTIFUL, CURIOUS EXPERTS
THE BARE ESSENTIALS
FANCY A CHAT? WE LOVE TO TALK
Unit 7, 50 Reservoir Street
Surry Hills, NSW 2010
T. +61 2 9280 2440
F. +61 2 9280 2442